E-Commerce Entrepreneurship Management for MSME, Corporate & Startup Professionals.

Is your business ready for the digital revolution?

Building an E-commerce business is about more than just setting up a website; it’s about creating a digital ecosystem that works. In E-Commerce Entrepreneurship Management, Rakesh Vanarse distills decades of business strategy experience into a practical, 12-hour roadmap designed specifically for MSMEs, corporate leaders, and startup founders.

This is not a technical coding course. This is a management and strategy course. You will learn how to think like an E-commerce entrepreneur—making the right decisions about inventory, logistics, platform selection, and customer acquisition before you spend a single rupee.

Why take this course?

• Strategic Clarity: Stop guessing. Learn exactly which business models (D2C, Marketplace, B2B) fit your goals.
• Operational Excellence: Understand the “boring” but critical parts of E-commerce: Supply Chain, Logistics, and Payment Gateways.
• Growth Focus: Move beyond “going live” and focus on “getting sales” through targeted digital marketing and customer retention.

What You Will Learn

• Business Modeling: How to choose between Inventory-led, Marketplace, or Aggregator models.
• Tech Stack Strategy: How to select the right platform (Shopify, WooCommerce, Magento, or Custom) without getting scammed by vendors.
• Logistics Mastery: Understanding First Mile, Last Mile, and Reverse Logistics (Returns).
• Legal & Compliance: GST, E-commerce laws, and payment gateway regulations in India.
• Digital Marketing: How to acquire customers using SEO, Social Media, and Performance Marketing.

Curriculum (Suggested 12-Hour Structure)

Section 1: The E-Commerce Landscape & Strategy (2 Hours)

• Lesson 1: Introduction to E-Commerce Entrepreneurship: Mindset & Myths.
• Lesson 2: Defining Your Business Model: D2C vs. Marketplace vs. B2B.
• Lesson 3: Understanding the Unit Economics: Margins, CAC (Customer Acquisition Cost), and LTV.

Section 2: Building the Digital Foundation (2.5 Hours)

• Lesson 4: Platform Selection: Hosted (Shopify) vs. Self-Hosted (WooCommerce) vs. Custom.
• Lesson 5: UI/UX Essentials: Designing for Trust and Conversion.
• Lesson 6: Payment Gateways & FinTech: Integration, Transaction Fees, and Security.

Section 3: Operations & Supply Chain Management (3.5 Hours)

• Lesson 7: Sourcing & Inventory Management: JIT (Just-in-Time) vs. Warehousing.
• Lesson 8: Logistics Explained: Courier Partners, Shipping Aggregators, and Tracking.
• Lesson 9: The Nightmare of Returns (RTO): Strategies to Reduce Return Rates.
• Lesson 10: Packaging Experience: Branding your Unboxing.

Section 4: Marketing & Growth (3 Hours)

• Lesson 11: The Traffic Funnel: SEO, Social Media, and Paid Ads fundamentals.
• Lesson 12: Customer Retention: Email Marketing, WhatsApp Automation, and Loyalty Programs.
• Lesson 13: Analytics: Reading Google Analytics and Sales Dashboards.

Section 5: Assessment & Future Roadmap (1 Hour)

• Lesson 14: Final Case Study Analysis.
• Lesson 15: Scaling Up: When to hire and expand.

E-Commerce Entrepreneurship Management by Rakesh Vanarse.